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 Contact ARRL AdvertisingARRL Advertisers--Links to Amateur Radio CompaniesHam Ads (QST Classifieds)--Current monthly ads in QSTQST Display Advertising Rate Information, Sizes and Planning CalendarQST Advertising SpecificationsQST Ham Ads (Classifieds) Rate InformationARRL Advertising Matters Newsletters.
Advertising rates in other ARRL publications--QEX/Communications Quarterly and NCJARRL Repeater Directory 2006-2007
Display Advertising Rates and Information
Ad banners on ARRLWebConsumers guide to purchasing Amateur Radio EquipmentARRL Advertising Acceptance Policy
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QST, first published in 1915, is the oldest Amateur Radio magazine in the world. QST's U.S. circulation is greater than all other similar publications combined. QST is the monthly journal of American Radio Relay League, the national association for Amateur Radio. The ARRL is the only U.S. organization that finds, trains, promotes, and protects Amateur Radio enthusiasts.
The ARRL has also been an information resource for its advertisers. Current license and demographic information on the Amateur Radio community is always available to our advertisers.
An important benefit of advertising in League publications is that your revenue is used to promote Amateur Radio, recruit new individuals into the service, and to protect our frequency allocations. When you place an ad, you are supporting the service and helping us assure a future market for your products or services.
The ARRL publishes two other bimonthly periodicals, QEX (including Communications Quarterly)--The Forum for Communications Experimenters', and NCJ, The National Contest Journal. Advertising rates for these publications appear below.
Since 1933, QST has administered an Advertising Acceptance Policy. Originally created to assist our members in locating reputable suppliers of Amateur Radio equipment and services, the Advertising Acceptance process has developed into one of the most unique and respected services provided to both members and advertisers. Thousands of ARRL members can be confident that any product appearing in QST meets the advertiser's claims and applicable FCC specifications.
Effective January 1, 2006
All advertising orders are accepted subject to the terms and provisions of the current rate card. We will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with our policies.
Advertising space rates are shown in the table below. QST rate discounts are based on space accumulations within a consecutive 12-month period, not on the frequency of insertions. For instance, if you commit to a 1/6th-page ad in QST for a 12-month period, you will accumulate a total of 2 pages of advertising space and will be billed at the prevailing 2-page rate for each of your 1/6th page ads. When placing an ad, please indicate the anticipated run of the ad for reference. We will check with you before running the ad each month, unless otherwise instructed. Please call for further information.
| Total Pages | Full | 3/4 | 2/3 | 1/2 | 1/3 | 1/4 | 1/6 | 1/8 | 1/12 | 1/24 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 4570 | 3461 | 3077 | 2307 | 1567 | 1175 | 798 | 598 | 407 | 204 |
| 2 | 4433 | 3357 | 2984 | 2238 | 1520 | 1140 | 775 | 581 | 395 | 198 |
| 3 | 4300 | 3256 | 2894 | 2171 | 1474 | 1106 | 751 | 563 | 382 | |
| 4 | 4170 | 3158 | 2807 | 2106 | 1430 | 1072 | 728 | 547 | ||
| 5 | 4046 | 3063 | 2723 | 2042 | 1387 | 1040 | 707 | |||
| 6 | 3924 | 2972 | 2642 | 1982 | 1345 | 1009 | ||||
| 12 | 3807 | 2883 | 2563 | 1922 | 1305 | |||||
| 18 | 3693 | 2796 | 2485 | 1864 | ||||||
| 24 | 3581 | 2712 | 2411 | |||||||
| 36 | 3474 | 2631 | 2339 |
Please see Commissions for net cost. Partial pages are linearly prorated from full-page price.
Please call for Hamfest and Convention rates.
Second color: Red, Blue, Magenta or Yellow, including bleed, $200.00
Four color (process), $650.00
Rates are not protected. All advertisers are subject to rate increases when they are applied. Notices of rate increases will be sent to all current advertisers 90 days in advance of the effective date of such increases.
Preferred positions. including covers II, III and IV, are available only for full-page advertisements on a 12-times-per-year basis. Rates upon request.
If local facilities for advertisement layout are not available or convenient to your organization, ARRL can assist you in the production process. Production services are available in-house for ad creation. Ads can be uploaded, submitted on CD or emailed to ads@arrl.org.
All materials are handled at advertiser's risk. Materials and files left in our possession will be destroyed after 12 months unless prior arrangements are made. Ads less than one page and not a multiple of a 1/24th page (1-1/4 inch) will be centered in and charged as space of the next regular ad size.
Send all printing material to:
voice 860-594-0207
fax 860-594-0259
E-mail: ads@arrl.org
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Magazine Trim Size 8.188" W × 10.75" H |
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Full
Page with Bleed 8.438" W × 11" H |
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1 |
Full page, 7 W × 10 H |
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2 |
Three-fourths vertical, 7 W × 7-1/2 H (7" × 7.5") |
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3 |
Two-thirds vertical, 4-5/8 W × 10 H (4.625" × 10") |
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4 |
Two-thirds horizontal, 7 W × 6-3/4 H (7" × 6.75") |
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5 |
One-half horizontal, 7 W × 5 H |
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6 |
One-half vertical, 4-5/8 W × 7-1/2 H (4.625" × 7.5") |
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7 |
One-third horizontal, 4-5/8 W × 5 H (4.625" × 5") |
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8 |
One-third vertical, 2-1/4 W × 10 H (2.25" ×10") |
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9 |
One-fourth vertical, 2-1/4 W × 7-1/2 H (2.25" × 7.5") |
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10 |
One-fourth horizontal, 4-5/8 W × 3-3/4 H or 7 W × 2-1/2 H (4.625" × 3.75" or 7" × 2.5") |
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11 |
One-sixth horizontal, 4-5/8 W × 2-1/2 H (4.625" × 2.5") |
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12 |
One-sixth vertical, 2-1/4 W × 5 H (2.25" × 5") |
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13 |
One-eighth horizontal, 7 W × 1-1/4 H (7" × 1.25") |
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14 |
One-eighth vertical, 2-1/4 W × 3-3/4 H (2.25" × 3.75") |
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15 |
One-twelfth vertical, 2-1/4 W × 2-1/2 H (2.25" × 2.5") |
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16 |
One-twelfth horizontal, 4-5/8 W × 1-1/4 H (4.625" × 1.25") |
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17 |
One-twenty-fourth horizontal, 2-1/4 W × 1-1/4 H (2.25" × 1.25") |
QST is printed by web offset (line screen frequency 133-lpi). Ads may be supplied on CD-ROM or via the ad upload site. High Resolution PDF files are preferred.
QST is in circulation on the 18th of the month preceding the dated month.
Closing dates: See the schedule below. Advertising reservations are due by the reservation closing date in the second month preceding the date of issue. Example: an ad reservation for the June issue of QST can be accepted as late as April 14. Press-ready files for completed ads are due by the material closing date in the second month preceding the date of issue. Example: a full-page ad for the June issue of QST can be accepted as late as April 19 if the ad is received as a press-ready file requiring no changes.
Cancellations or changes cannot be accepted after the closing dates. We will attempt to publish ads received after closing dates.
Production services are available. Please contact us for rates and to schedule the production of advertisements requiring new composition or changes.
|
Issue |
Reservations |
Material |
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March |
Wednesday, January 18 |
Tuesday, January 24 |
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April |
Tuesday, February 14 |
Thursday, February 16 |
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May |
Monday, March 13 |
Thursday, March 16 |
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June |
Tuesday, April 11 |
Monday, April 17 |
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July |
Thursday, May 11 |
Tuesday, May 16 |
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August |
Monday, June 12 |
Thursday, June 15 |
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September |
Monday, July 17 |
Thursday, July 20 |
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October |
Wednesday, August 16 |
Monday, August 21 |
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November |
Thursday, September 14 |
Monday, September 18 |
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December |
Friday, October 13 |
Wednesday, October 18 |
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January '07 |
Friday, November 10 |
Wednesday, November 15 |
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February '07 |
Monday, December 11 |
Thursday, December 14 |
A commission to recognized advertisers or agencies of 15% will be allowed when, in the opinion of the publisher, the client is helpful to QST. Advertisers that leave layout, composition or file production to QST are not eligible for commission. Commissions are not allowed on past due accounts. The advertiser is fully responsible for all published advertising it orders.
If you act as your own agency, we will allow you the 15% agency commission if we receive press-ready files to our specifications.
Terms are 30 days, net. Billing date is the 8th of the month preceding publication. Cash payment in advance is required until credit is established. Credit application is enclosed. We also accept Mastercard, VISA, American Express and Discover Cards.
The Publisher's Sworn Circulation Statement for QST is revised every six months and available by mail.
QST's current circulation
In common with other periodicals that obtain a portion of their financial support from the sale of advertising space, QST, the official membership journal of the American Radio Relay League, has found it necessary to adopt certain policies and establish certain standards to which products and services advertised must comply. These policies were established to protect the ARRL member from companies that offer unsatisfactory products, deal dishonestly or unfairly, and/or misrepresent their products and obligations.
The ARRL Advertising Acceptance Policy has also been beneficial to the advertisers in QST. The Amateur Radio community has used the Advertising Acceptance Policy as an endorsement of the products and services advertised. Since Amateur Radio technology is constantly changing and developing, the Advertising Acceptance Policy helps in building confidence in the Amateur Radio consumer before a purchase decision.
The Advertising and Technical Departments at the League examine all advertising copy that is submitted for publication. When the Technical Department reviews an ad from a new company, or a new product type from an existing advertiser, they sometimes request a spec sheet or product sample. Most products are evaluated for acceptable construction quality, safety, and advertised claims.Those products covered by FCC regulations are subject to laboratory testing to determine compliance with manufacturer's specifications and FCC regulations. Having your product evaluated by the Technical Department also creates product awareness throughout the staff, as well as an open door for useful interjection on design and operation. Advertising Acceptance examination results are confidential and never published. Most items shipped for evaluation can be returned within five days. Since it is logistically impossible for the League's laboratory to evaluate every new product advertised, please call the Advertising Department to determine if your product applies. Although this policy may cause a small delay in the insertion of your advertisement, in no way does the ARRL want this policy to be a hindrance to the advertising process.
Antenna advertisements that specify gain, front-to-back ratio, or beamwidth are acceptable if the antenna has been tested in accordance with EIA Standard RS-329, Part 1, and a statement to this effect appears in the advertisement. Certified test results must be submitted with the ad.
In lieu of RS-329-certified results, the advertiser may advertise performance figures derived from specific antenna modeling programs. To do so, the advertiser should first model the antenna, using either YO (Yagi Optimizer, for Yagis only) or the latest version of the NEC (Numerical Electromagnetics Code) program. See the ARRL Guideline for Modeling Antennas for Advertising Acceptance for answers to frequently asked questions and for sample graphs. The data files used must be submitted to ARRL at the time the advertisement is submitted.
All advertising performance claims derived from antenna modeling must indicate that they are calculated. As a minimum, we expect to see the peak free-space gain (in dBi referenced to isotropic) at a manufacturer-specified frequency. ARRL encourages advertisers to provide even more information to end-users, showing performance measurements or computations over a specified frequency range, rather that at a single frequency.
In addition to free-space performance figures, advertisers may wish to show computed performance over ground. If so, they must use a "typical" ground, with a conductivity of 5 mS/m and a dielectric constant of 13. They must invoke the Sommerfeld/Norton ground model if NEC is used, and the terrain shall be flat ground at antenna heights specified by advertiser.
Advertisers may elect to show a computed front-to-back ratio at a frequency they specify. However, ARRL encourages advertisers to show the worst-case front-to-rear ratio, over a frequency range of their choice, preferably a complete amateur band.
ARRL also encourages advertisers to grant permission to place modeling files on the ARRL BBS for knowledgeable users to try for themselves, to foster greater public confidence in performance claims. As always, the ARRL Laboratory reserves the right to inspect and test an actual antenna to verify modeling claims.
Announcement advertisements by current advertisers are permitted in ARRL publications, but don't necessarily imply production model approval or acceptance. Technical specifications or data sheets on products announced before production may be necessary for Policy compliance. In fairness to our members, advertised products must be shipped within three months of a pre-release or advertising will be discontinued.
Should a history of problems develop on an item on which the ARRL has waived evaluation, or on a previously accepted product, the ARRL reserves the right to recall that product for additional laboratory examination.
The ARRL has developed strong working relationships over the years with our advertisers and has found that by creating an atmosphere of ethical standards in business the Advertising Acceptance Policy has become mutually beneficial.
NCJ is a bimonthly ARRL publication edited by a volunteer staff of columnists and regular authors. NCJ is the only publication to serve contesters nationwide with news, tips, tricks, software and equipment reviews, and a variety of other information that's of interest to the contest/DX community. The vast majority of the NCJ subscribers use computers in their ham radio pursuits.
Contesters have looked to NCJ for its timely, interesting reading since it was first published by volunteers in the early 1970s; the magazine has retained its reputation for enthusiastic editorial content. The NCJ readership consists of the most active, performance-minded equipment and antenna buyers in the entire Amateur Radio market; hams who enjoy competitive Amateur Radio activities from 160 meters through UHF are subscribers.
Advertising in NCJ is the best way to reach those who take Amateur Radio equipment, antennas, and software very seriously.
| Full | $412 |
| 3/4 | $270 |
| 2/3 | $248 |
| 1/2 | $185 |
| 1/3 | $130 |
| 1/4 | $103 |
| 1/6 | $78 |
Page discount does not apply. Contact us for information on cover advertising.
NCJ - The National Contest Journal - is published bimonthly in January/February, March/April, May/June, July/August, September/October and November/December.
|
Issue |
Reservations |
Material |
|
March/April |
Wednesday, January 18 |
Tuesday, January 24 |
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May/June |
Monday, March 13 |
Thursday, March 16 |
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July/August |
Thursday, May 11 |
Tuesday, May 16 |
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September/October |
Monday, July 17 |
Thursday, July 20 |
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November/December |
Thursday, September 14 |
Monday, September 18 |
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January/February '07 |
Friday, November 10 |
Wednesday, November 15 |
Cancellations or changes cannot be accepted after the closing date. We will attempt to publish ads received after the closing date.
Created in 1981, QEX is a bimonthly medium for the experimenter/builder to present state-of-the-art information on all aspects of Amateur Radio, QEX has become a technical bulletin board in print. In January 2000, QEX merged with Communications Quarterly, previously published by CQ Communications. At the forefront of technology, the QEX/Communications Quarterly reader is interested and involved in the future of Amateur Radio. The average subscriber is employed in an engineering or technical-support position related to the communications industry. QEX/Communications Quarterly covers all aspects of Amateur Radio from spread spectrum to satellites.
Sample copies and demographic information are available upon request.
Advertising space rates are shown in the table below.
| Full | $773 |
| 2/3 | $567 |
| 2/3 | $515 |
| 1/2 | $412 |
| 1/3 | $309 |
| 1/4 | $206 |
| 1/6 | $155 |
Page discount does not apply. Contact us for information on cover advertising.
QEX/Communications Quarterly is published bimonthly in January/February, March/April, May/June, July/August, September/October and November/December.
|
Issue |
Reservations |
Material |
|
March/April |
Wednesday, January 18 |
Tuesday, January 24 |
|
May/June |
Monday, March 13 |
Thursday, March 16 |
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July/August |
Thursday, May 11 |
Tuesday, May 16 |
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September/October |
Monday, July 17 |
Thursday, July 20 |
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November/December |
Thursday, September 14 |
Monday, September 18 |
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January/February '07 |
Friday, November 10 |
Wednesday, November 15 |
Cancellations or changes cannot be accepted after the closing date. We will attempt to publish ads received after the closing date.
QEX/Communications Quarterly and NCJ trimmed size is 8-3/16" wide by 10-7/8" high. Please use QST's layout information for determining sizes. Film is negative, right reading, emulsion side down. Advertisement sizes below a one-sixth page are not offered. 120-line screen preferred.
Or, you may pay by credit card sending the information by fax to 860-594-4285 or via hamads@arrl.org The credit card information we need is: the type of credit card, the exact name that appears on the credit card, the credit card number, the expiration date, and the credit card billing address.
The League reserves the right to decline or discontinue advertising for any other reason.
ARRL
Attn: Advertising
225 Main Street
Newington, CT 06111-1494
USA
Toll Free 1-800-243-7768
phone 860-594-0207
email ads@arrl.org
